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# Sasha The Mensch

Executive Search & Strategic Growth

## Sitemaps

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## Posts

- [Insights](https://sashathemensch.com/insights/) - Insights
- [Angela Williams, SVP, Group Creative Director at Fifth Element](https://sashathemensch.com/angela-williams-svp-group-creative-director-at-fifth-element/) - If you could attribute one other person or life event to your success, who or what would it be?Besides my mother, I would say it was my high school ROTC instructor, Sergeant Mitchell.One afternoon he asked our unit a simple question: “What is leadership?” One eager cadet shot his hand up and said, “Getting people Angela Williams, SVP, Group Creative Director at Fifth Element, shares her approach to leadership, creativity, and much more in our latest Q&A.
- [Rebekah Pagis, Brand & Business Growth Leader](https://sashathemensch.com/rebekah-pagis-brand-business-growth-leader/) - What is something the industry isn't paying attention to that they should? AI. Just kidding, can we please stop making every conversation about that? Right now, we are living through two of the biggest macroeconomic shifts in modern history; declining birth rates reshaping the family structures brands have built around for decades, and the largest Rebekah Pagis, Brand & Business Growth Leader, shares in our latest Q&A that brands have a rare opportunity to make a bigger impact by resisting over segmentation to create ideas and moments that resonate with people’s new realities.
- [Leaving the US: What to expect from a job abroad](https://sashathemensch.com/leaving-the-us-what-to-expect-from-a-job-abroad/)
- [Why US agencies lose out on international talent](https://sashathemensch.com/why-us-agencies-lose-out-on-international-talent/)
- [Survival of the Fittest: A look at the impact of e-commerce on employment opportunities in the creative market](https://sashathemensch.com/survival-of-the-fittest/)
- [An analysis of the impact of the 2008 financial crisis on advertising industry hiring practices](https://sashathemensch.com/an-analysis-of-the-impact-of-the-2008-financial-crisis-on-advertising-industry-hiring-practices/)
- [Hiring an International Employee? Here’s Why You Need an Immigration Lawyer](https://sashathemensch.com/hiring-an-international-employee-heres-why-you-need-an-immigration-lawyer/)
- [Define the Job before It Defines You](https://sashathemensch.com/define-the-job-before-it-defines-you/)
- [What Adland Will Be Reading This Summer](https://sashathemensch.com/what-adland-will-be-reading-this-summer/)
- [So This is Unemployment in America](https://sashathemensch.com/unemployment-in-america/) - When it comes to worker protections, American policies just don’t stack up First came the shutdown and then the flood of layoffs. According to AdAge, 36,400 agency employees lost their jobs in April alone. In the advertising industry and beyond, the unemployment rate is soaring and the future for many is uncertain. In times like these, when the
- [Global Talent is Facing a Lose-Lose Situation](https://sashathemensch.com/global-talent-is-facing-a-lose-lose-situation/) - Why the U.S. Immigration Policy is Crippling Creative Talent in the Advertising Industry The collapse of the U.S. labor market has been severe and sudden. In the advertising industry, agencies that had seemed poised for banner years have announced mass layoffs leaving many stunned and surprised. The only reference point for most people is 2008,
- [Interview from Home during the Global Quarantine](https://sashathemensch.com/interview-from-home-during-the-global-quarantine/) - As more and more talented people are entering the job market, the new reality is that interviewing will be taking place from home for the foreseeable future. Many employers will turn to video calls to interact with prospects, and while many job seekers may be decently familiar with the technology, the fact is that there
- [The Next Phase of Remote Work is International](https://sashathemensch.com/the-next-phase-of-remote-work-is-international/) - Why the Time is Now to Make Remote Offices a Permanent Structure The past four months have been a crash course in the work-from-home format for companies across the globe. It is still too early to know exactly how the pandemic will shape the office of the future, and to what extent in-person collaboration will
- [Auro Trini Castelli, Chief Strategy Officer at Elephant](https://sashathemensch.com/auro-trini-castelli-chief-strategy-officer-at-elephant/) - Auro Trini Castelli is the Chief Strategy Officer at creative agency, Elephant. He has worked on campaigns for iconic brands like Apple, Beats by Dre, Audi, Oreo and HP. We spoke with Auro as part of our ongoing series that highlights talented individuals across the advertising industry. What is the number one quality you
- [Nkanyezi Masango, Executive Creative Director at King James Group, Cape Town](https://sashathemensch.com/nkanyezi-masango-executive-creative-director-at-king-james-group-cape-town/) - We talked to Nkanyezi Masango, the Executive Creative Director at King James Group and the founder of Blackboard, an initiative that exposes teenagers (16-18) to the advertising and creative industry that normally would not have such access. Here are his words: If you could attribute one other person or life event to your success, who
- [All Signs Point to Asia](https://sashathemensch.com/all-signs-point-to-asia/) - Where the Advertising Industry will see Economic Growth Next The long-time dominant U.S. and U.K. advertising centers are in an unfamiliar position. Though they seem to be stabilizing, they are not currently pacing to return as the global leaders we’ve always known. In their place, Asian businesses and Asian agencies stand to bounce back stronger.
- [Ingrid Otero-Smart, CEO at Casanova/McCann](https://sashathemensch.com/ingrid-otero-smart-ceo-at-casanova-mccann/) - We had the privilege of speaking to Ingrid Otero-Smart, who is not only the President/CEO of Casanova//McCann, but the new acquirer of its majority ownership stake. We thank Ingrid for her time, her answers and for being an inspirational leader in the advertising industry. If you could attribute one other person or life event
- [Top ad agencies are starting to hire again. What WPP, IPG, and other holding companies offer diversity, data, and healthcare specialists](https://sashathemensch.com/top-ad-agencies-are-starting-to-hire-again-what-wpp-ipg-and-other-holding-companies-offer-diversity-data-and-healthcare-specialists/)
- [The Overlooked Value of Business Coaching](https://sashathemensch.com/the-overlooked-value-of-business-coaching/) - Coaching as a Tool for Better Career Development The advertising industry has long had a reputation for not investing and developing their employees leadership and management skills. In an industry that requires demanding client workloads and long hours, the quick fix has typically been for companies to place their focus on culture as a one-size-fits-all
- [Elisa Silva, Managing Director/Partner at 3Headed Monster](https://sashathemensch.com/elisa-silva-managing-director-partner-at-3headed-monster/) - We are always grateful when advice and experiences are shared with us. Today we thank Elisa Silva, the Managing Director and Partner at 3Headed Monster, for hers: If you could attribute one other person or life event to your success, who or what would it be and why? For nearly forty years, it was
- [The Importance of Disability Insurance](https://sashathemensch.com/the-importance-of-disability-insurance/) - People photo created by senivpetro - www.freepik.com Don’t Sleep on this Often Forgotten Safety Net Last year put a major spotlight on healthcare and the necessity of health insurance. For many who are self-employed or have formed small companies, having health insurance a box that needs to be checked. For all of us, there is
- [Akos Papp, Freelance Creative Director](https://sashathemensch.com/akos-papp-freelance-creative-director/) - From the Whopper Detour to 5-month Covid Detour in the Amazon Rainforest. Akos Papp talks a bit about his experience getting stuck in Peru for 5 months unable to return home. What was it like working remotely in the Amazon rainforest? Besides all the stress that comes with being stuck in a foreign place, it
- [Ad Agencies Need to Stop Hiring Patriots Coaches](https://sashathemensch.com/ad-agencies-need-to-stop-hiring-patriots-coaches/) - Recruitment Strategy Isn't About Hiring for Reputation But Building an Organization Where Talent Can Thrive For the past twenty years, the New England Patriots have been a dominant franchise in the NFL. That’s with or without Tom Brady — though mostly with. Because of the impressive legacy and win record, struggling NFL teams have repeatedly
- [Why you should stay at your job](https://sashathemensch.com/why-you-should-stay-at-your-job/)
- [Sarah Ceglarski, Chief Marketing Officer at Omelet](https://sashathemensch.com/sarah-ceglarski-chief-marketing-officer-at-omelet/) - Meeting passionate and creative leaders is part of what inspires us about this industry. We spoke with Sarah Ceglarski, Chief Marketing Officer of Omelet. Read on for more here. What is the number one quality you look for in talent? Critical thinking. There’s rarely a playbook for anything we do in this business, and
- [Cher Campbell, CCO at John St.](https://sashathemensch.com/cher-campbell-cco-at-john-st/) - Cher Campbell, CCO of John St., shares some of the adversity she has faced personally and professionally over the past year. We really appreciate her openess and candor. What is one thing you have learned from the past pandemic year that you hope to carry into the future? I’ve had the craziest year of
- [More Challenges Lie Ahead for Agency Talent Management](https://sashathemensch.com/more-challenges-lie-ahead-for-agency-talent-management/) - The Pressure is on for HR and Recruiters, as Agencies Race to the Bottom Line After a turbulent year of layoffs, turnover, and assorted HR complexities, advertising agencies that had healthy fiscal years have relaxed their grip and started hiring at pre-2020 levels. Staff that had been operating with skeleton teams have been able to
- [Sean Donovan, President at TBWAAsia](https://sashathemensch.com/sean-donovan-president-at-tbwaasia/) - A big thanks to Sean Donovan, President of TBWA Asia for sharing his best advice on leadership. What is the number one quality you look for in talent? Over and above the technical ability to thrive at the role in question, there are two qualities I look for that jointly top my list –
- [Making the Move: Practical tips for foreigners moving to the US](https://sashathemensch.com/practical-tips-for-foreigners-moving-to-the-us/) - Congratulations. An ad agency or company has hired you, your visa has been approved and it’s official: you’re coming to America. Now comes the tough part… and I don’t mean starting your new job. Rather, you’re going to be facing an array of bureaucratic challenges as you get settled, and these can add to the
- [Daniel Minaker and Patán Tarazaga, Latam CCOs at Wunderman Thompson](https://sashathemensch.com/daniel-minaker-and-patan-tarazaga-latam-ccos-at-wunderman-thompson/) - Dany Minaker and Patán Tarazaga have been creative partners for over 14 years, working hand-in-hand on regional, national and global campaigns. We recently had the opportunity to ask them some insightful questions, their answers here. Do you think the pandemic has made Argentina a bigger location for international creative work? Paradoxically, the pandemic situation was a
- [Age discrimination is the biggest hidden bias in advertising — and it's gotten worse during the pandemic](https://sashathemensch.com/age-discrimination-is-the-biggest-hidden-bias-in-advertising-and-its-gotten-worse-during-the-pandemic/)
- [People are fleeing the ad industry and it's leaving agencies struggling to fill hundreds of open roles](https://sashathemensch.com/people-are-fleeing-the-ad-industry-and-its-leaving-agencies-struggling-to-fill-hundreds-of-open-roles/)
- [Andrea Siqueira, SVP Executive Creative Director at FCB Chicago](https://sashathemensch.com/andrea-siqueira-svp-executive-creative-director-at-fcb-chicago/) - Andrea Siqueira, SVP Executive Creative Director for FCB Chicago, has been awarded for her work at Cannes, D&AD, Clio, Clio Sports, FIAP, NY Festival and more. We spoke to her about what's next in the ad industry. If you could attribute one other person or life event to your success, who or what would it
- [Polina Zabrodskaya, Creative Director at AMV BBDO](https://sashathemensch.com/polina-zabrodskaya-creative-director-at-amv-bbdo/) - We are happy to share with you some key takeaways from our chat with Polina Zabrodskaya, Creative Director for AMV BBDO. What was the biggest adjustment for you working outside your home country for the first time? Every market has its own set of “it has to be this way” mantras. In Russia, those things
- [Brenna Ferguson, Senior Global Creative Recruiter at Sasha The Mensch](https://sashathemensch.com/brenna-ferguson-senior-global-creative-recruiter-at-sasha-the-mensch/) - Argentina-based recruiter, Brenna Ferguson, shares her insights on what talent and employers can do to level up their search. What would you say to companies who are looking for fresh perspective and new talent right now as many industries are facing the war for talent? Diversity is an ever present topic for companies right now.
- [Advertising Talent is Ready to Work Without Borders, Agencies Just Have to Figure it out](https://sashathemensch.com/advertising-talent-is-ready-to-work-without-borders-agencies-just-have-to-figure-it-out/) - The future of work continues to evolve as the pandemic sprints into its third calendar year, keeping people and organizations in flux. Covid-19 brought many major shifts in our day-to-day work and turned the practice of recruiting talent completely on its head. In 2021, we saw many people changing jobs, but these changes were all
- [Tricia Ting Lee, Executive Global Creative Director at ViewSonic](https://sashathemensch.com/tricia-ting-lee-executive-global-creative-director-at-viewsonic/) - Meet Tricia Ting Lee, a creative leader, artist & art director who—after working many years in US—currently leads a team of 20+ creatives at ViewSonic in Taiwan. Her point of view is sure to inspire. If you could attribute one other person or life event to your success, who or what would it be and
- [Breaking and Entering Advertising Podcast By Geno Schellenberger](https://sashathemensch.com/breaking-and-entering-advertising-podcast-by-geno-schellenberger/)
- [Sasha the Mensch Expands, Hires New Talent to Support Global Talent Recruiting](https://sashathemensch.com/sasha-the-mensch-expands-hires-new-talent-to-support-global-talent-recruiting/) - Sasha the Mensch is growing internationally with the appointment of creative recruiter, Ro Martese. Ro, a psychologist with a background in human resources, previously held the role of experience manager at Ernst & Young, one of the largest professional services networks in the world. Prior to EY, Ro was a talent connector for Accenture, where
- [Noel Hamilton, Executive Creative Director at neverland](https://sashathemensch.com/noel-hamilton-executive-creative-director-at-neverland/) - Noel Hamilton—Executive Creative Director at neverland—shares some interesting personal and industry related facts in this Q&A. What is something the industry isn't paying attention to that they should? This isn’t anything revolutionary, but our industry’s burnout rate is alarming. Good talent is going client side for the better work/life balance or leaving the industry altogether.
- [Planning for Success with Remote Employees: Four Ways to Encourage Positive Work Habits](https://sashathemensch.com/planning-for-success-with-remote-employees-four-ways-to-encourage-positive-work-habits/) - With many agencies working towards sustainable remote structures, ad industry talent has never had more flexibility. Some leaders are still scratching their heads, however, as to how to accomplish successful work streams with agency talent is scattered across different locations. In speaking with agencies grappling with the challenges of dispersed talent, I’ve found a few
- [Carmen Love, Founder, Creative Director at Love Collective](https://sashathemensch.com/carmen-love-founder-creative-director-love-collective/) - Carmen Love—Founder, Creative Director at Love Collective— has 17+ years of agency experience working for some of the most influential brands in the world. Here’s a glimpse of her mindset when it comes to talent, leadership and lessons the pandemic has taught. What is the number one quality you look for in talent? A mix
- [Marcelo Lourenço: «Um resultado como o de 2022 em Cannes pode mudar o mercado inteiro»](https://sashathemensch.com/marcelo-lourenco-um-resultado-como-o-de-2022-em-cannes-pode-mudar-o-mercado-inteiro/)
- [Sasha the Mensch Expands its Team Once Again: The Independent Firm Grows, Appointing Josefina Sierra as Creative Recruiter](https://sashathemensch.com/sasha-the-mensch-expands-hires-new-talent-creative-recruiter/) - Sasha the Mensch is expanding its team once again with Josefina Sierra who joins from Argentina as a creative recruiter who will help the firm connect award-winning candidates with top advertising agencies around the world. “Alongside our talented team, Josefina will guide international recruitment efforts for our clients,” said Sasha Martens, President and Founder. “At
- [Natasha Romariz Maasri, Executive Creative Director at Leo Burnett MEA](https://sashathemensch.com/natasha-romariz-maasri-iexecutive-creative-director-leo-burnett/) - Lebanese & Brazilian, Natasha Romariz Maasri has worked on 4 different continents and has received over 60 global and regional awards. She’s an Executive Creative Director at Leo Burnett MEA based in Dubai operating in both the UAE and Beirut offices. What is the number one quality you look for in talent? Raw talent, how
- [Sanjiv Mistry, Executive Creative Director at McCann London](https://sashathemensch.com/sanjiv-mistry-executive-creative-director-mccann-london/) - Sanjiv Mistry, Executive Creative Director at McCann London is our newest Q&A participant: A creative leader with a background in law, his work has been recognised with over 200 international awards. What is the number one quality you look for in talent? Tenacity is an underrated trait. The best people I've ever known in this
- [How to Evaluate Equity in Company Compensation Packages](https://sashathemensch.com/how-evaluate-equity-company-compensation-packages/) - Discerning What Matters Most to You When Job-Searching In today’s competitive hiring landscape, employers hunting for top candidates are dangling the carrot of generous benefits before job-seekers. It’s a page from Silicon Valley’s book, where tech startups have long been famous for offering employees equity and the promise of earning millions after a successful IPO.
- [Juliette Cutullic, Creative Recruiter at Sasha the Mensch](https://sashathemensch.com/juliette-cutullic-creative-recruiter-sasha-the-mensch/) - Juliette Cutullic has been helping top creative talent build their careers as a recruiter at Sasha The Mensch. In today's Q&A she shares her journey. With a background from the French embassy, talk about how you entered the recruitment industry. I started my career in the entertainment industry, working in cinema festivals and in radio.
- [Finding a Fit for all Employees](https://sashathemensch.com/finding-a-fit-for-all-employees/) - Don’t be quick to fire. A skilled leader will spotlight strengths, not give up. You’ve brought a new employee into your organization with a lot of expectations for success. Within a few months you, or perhaps others in your organization, feel the expectations for that hire are not being met. Ask yourself, what is the
- [Kenny Blumenschein, Executive Creative Director APAC at TBWAMedia Arts Lab](https://sashathemensch.com/sasha-the-mensch-kenny-blumenschein-executive-creative-director-apac-at-tbwamedia-arts-lab/) - What is the number one quality you look for in talent? Definitely having an opinion and resilience. It’s important to have a voice in a room and be able to articulate why things are great or not. It doesn't always need to be right. It’s more important that you spark something in the people who
- [Erick Rosa, Chief Creative Officer of Publicis Groupe Japan](https://sashathemensch.com/sasha-the-mensch-erick-rosa-chief-creative-officer-of-publicis-groupe-japan/) - What is the number one quality you look for in talent? Curiosity and kindness. Curiosity because creativity feeds off of it. Kindness because this business and the world [just open any news site these days] can be pretty tough on people. What part of your role as a leader do you find most rewarding? Empower
- [This Holiday Season, Consider Hiring More Talent](https://sashathemensch.com/sasha-the-mensch-this-holiday-season-consider-hiring-more-talent/) - Why It’s Wise for Agencies to Hire During Slow Periods A fair warning before we get into things. I intend to suggest an idea that flies in the face of recession fears and the standard ‘hiring season’ mindset that companies have followed for decades. It’s not because I recommend that leaders make rash decisions just
- [Monique Kaplan, SVP Creative Director at Energy BBDO](https://sashathemensch.com/sasha-the-mensch-monique-kaplan-svp-creative-director-at-energy-bbdo/) - What is the very best career advice you’ve ever received? You’re only ever as good as your people. The best leaders surround themselves with people who are better than them. What part of your role as a leader do you find most rewarding? Watching my team find their own feet and giving them the space
- [The Value of an Immigration Lawyer](https://sashathemensch.com/sasha-the-mensch-the-value-of-an-immigration-lawyer/) - What Really Matters to International Talent As a recruitment firm, we search the globe to find candidates and help them navigate the process of moving to and staying in the country in which they are hired. We are facing an uncertain future; the prospect of layoffs is looming and the political landscape is ever-changing in
- [André Toledo, Chief Creative Officer at DAVID New York](https://sashathemensch.com/sasha-the-mensch-andre-toledo-chief-creative-officer-at-david-new-york/) - What is the number one quality you look for in talent? For me, passion is the most important quality for any creative person. We’re always looking for the ones who dream big, that really want to push the boundaries of what’s possible or not. You launched DAVID in Madrid, going from zero people. What was
- [Sandra Bold, Chief Creative Officer at Wunderman Thompson Benelux](https://sashathemensch.com/sasha-the-mensch-sandra-bold-cco-wunderman-thompson-benelux/) - What has been the most challenging moment so far in your career? It's both weird and weirdly rewarding to change countries and start over. What is the very best career advice you’ve ever received? Keep your head down and your eyes on the ball. What is the number one quality you look for in talent?
- [This Is Not an Exit: You Are Now Entering the Post-Merger Era](https://sashathemensch.com/this-is-not-an-exit-you-are-now-entering-the-post-merger-era/) - For years, people have made sweeping declarations that the holding companies are over. Well, the holding companies aren’t going anywhere, but their role in the broader industry has certainly evolved. In 2014, Adweek questioned whether independent agencies could thrive in what it dubbed “the merger era,” a period of acquisition after acquisition that became a major marker
- [Sasha Martens Of Sasha the Mensch On Five Things You Need To Know To Successfully Manage a Remote Team](https://sashathemensch.com/sasha-martens-of-sasha-the-mensch-on-five-things-you-need-to-know-to-successfully-manage-a-remote-team/)
- [Inger Tanderup, Executive Creative Director at FCB Chicago](https://sashathemensch.com/sasha-the-mensch-inger-tanderup-fcb-chicago/) - If you could attribute one other person or life event to your success, who or what would it be and why? Success hardly ever happens overnight. It takes 10.000 hours to master a skill. But I did have a very defining moment a few years back, when I faced a major health scare in my
- [Breaking Up the Band: The Value of Hiring Outside Your Comfort Zone](https://sashathemensch.com/sasha-the-mensch-breaking-up-the-band-the-value-of-hiring-outside-your-comfort-zone-sasha-martens/) - A few years ago, I worked with a really successful CCO. When he was looking for an ECD, I noticed that, anytime people were presented to him that were not within or tied to his network, every conversation began with why that person wouldn’t work. The negatives came into greater focus than the positives, driven
- [ADVERTISING SALARY GUIDE—WHY COMMERCE JOBS ARE IN DEMAND DESPITE A TOUGH ECONOMY](https://sashathemensch.com/advertising-salary-guide-why-commerce-jobs-are-in-demand-despite-a-tough-economy/)
- [PEPSI’S NEW LOGO REIGNITES DEBATE ABOUT AGENCIES NOT GETTING CREDIT FOR CREATIVE WORK](https://sashathemensch.com/pepsis-new-logo-reignites-debate-about-agencies-not-getting-credit-for-creative-work/)
- [Kiska Howell, EVP | Executive Business Lead at DDB](https://sashathemensch.com/sasha-the-mensch-kiska-howell-evp-executive-business-lead-ddb/) - What has been the most challenging moment so far in your career? My first day in an agency. I went from being a high school teacher and dance coach, to an Assistant Account Executive at age 30. An early mid-life crisis and career change. I’ve spent every day since making up for lost time, using
- [La importancia de contar con un abogado de inmigración](https://sashathemensch.com/sasha-martens-la-importancia-de-contar-con-un-abogado-de-inmigracion/) - Lo que verdaderamente importa para el talento internacionalComo consultora de reclutamiento, en Sasha the Mensch buscamos candidatos por todo el mundo y los ayudamos a navegar el proceso de mudarse y establecerse en el país donde son contratados. Nos enfrentamos a un futuro incierto: se avecina la posibilidad de despidos y el panorama político en
- [Sasha the Mensch Names Jose Raul Campos Mendez New Advertising Recruiter](https://sashathemensch.com/sasha-the-mensch-names-jose-raul-campos-mendez-new-advertising-recruiter/) - Global Recruiting Firm Expands by Tapping Fresh Talent July 10, 2023 – New York, NY – Today, global recruiting firm Sasha the Mensch announces it has appointed Jose Raul Campos Mendez as its newest Advertising Recruiter. His responsibilities include sourcing and screening candidates, conducting interviews, and finding new job leads, all while building and maintaining
- [Nellie Kim & Chris Hirsch, Co-Creative Directors at The Creative Dept., San Francisco](https://sashathemensch.com/sasha-the-mensch-nellie-kim-chris-hirsch-co-creative-directors-at-the-creative-dept-san-francisco/) - If you could attribute another person or life event to your success, who or what would it be and why? Meeting each other 18 years ago. It kickstarted everything that brought us to where we are today. As a young creative team, we immediately shared a drive and passion for creating great work and a
- [R/GA LAUNCHES FRACTIONAL WORK PROGRAM FOR AGENCY ALUMNI](https://sashathemensch.com/1922-2/)
- [AI Set to Upend the Talent Search at Ad Agencies and Brands](https://sashathemensch.com/ai-set-to-upend-the-talent-search-at-ad-agencies-and-brands/)
- [Vaishnav (Vaish) B., Creative Director APAC, Publicis](https://sashathemensch.com/sasha-the-mensch-vaishnav-vaish-b-creative-director-apac-publicis/) - If you could attribute one other person or life event to your success, who or what would it be and why? Quitting journalism was a pivotal moment for my success. During my time as a photojournalism student in University, I worked as a part-time stringer for national dailies. In my final year, I found myself
- [Encontrando un lugar adecuado para cada empleado](https://sashathemensch.com/sasha-the-mensch-encontrando-un-lugar-adecuado-para-cada-empleado/) - No te apresures a despedir a tu talento. Un líder habilidoso resaltará las fortalezas y no se dará por vencido. Has incorporado a un nuevo empleado a tu organización con grandes expectativas de éxito. Sin embargo, en cuestión de meses, tú o quizás otros en tu organización, empiezan a sentir que las expectativas para esa
- [Navigating the Complex Dynamics of Spousal Employment in International Relocations](https://sashathemensch.com/sasha-the-mensch-navigating-complex-dynamics-spousal-employment-international-relocations/) - On paper, it sounds like a dream. Move to a foreign country. Experience a new culture, one that might come with perks like a year’s worth of paid parental leave. But, as I’ve heard from my network time and time again, the lifestyle expats get to embrace often comes with hardships for their spouses. Moving
- [Allen Yu, Creative Director, VCCP US](https://sashathemensch.com/sasha-the-mensch-allen-yu-creative-director-vccp-us/) - If you could attribute one other person or life event to your success, who or what would it be and why? My wife. I can list a handful of mentors who pushed me along the way, but at the end of the day, it's the one person who has always been there for me. She
- [15 top advertising industry recruiters short-staffed companies need to know](https://sashathemensch.com/15-top-advertising-industry-recruiters-short-staffed-companies-need-to-know/)
- [Santiago Keller Sarmiento, Founder and President "El Ojo de Iberoamérica" International Festival](https://sashathemensch.com/sasha-the-mensch-santiago-keller-sarmiento-founder-and-president-el-ojo-de-iberoamerica-international-festival/) - If you could attribute one other person or life event to your success, who or what would it be and why? Without a doubt the upbringing provided by my parents, their perspective on life, the quality of education I've received, the life experiences, and, most importantly, the attitude towards life instilled in me by my
- [WHY AD AGENCIES ARE STILL RELYING ON PORTFOLIO SCHOOLS FOR HIRING—INSIDE THE GROWING DEBATE](https://sashathemensch.com/why-ad-agencies-are-still-relying-on-portfolio-schools-for-hiring-inside-the-growing-debate/)
- [Mastering Executive Recruitment: Balancing Reputation and Results for Success](https://sashathemensch.com/sasha-the-mensch-mastering-executive-recruitment-balancing-reputation-and-results-for-success/) - Hiring at the executive level always comes with challenges. Professionals entering into a C-suite position join with high-stakes expectations, faced with the pressure of making an immediate impact. Per Barron’s, “according to an about-to-be-released study by Equilar, which tracks corporate leadership, the average tenure for S&P 500 CEOs between 2013 and 2022 was down 5.2%
- [Kevin Lynch, Proprietor at The Wrong Agency](https://sashathemensch.com/sasha-the-mensch-kevin-lynch-proprietor-at-the-wrong-agency/) - If you could attribute one other person or life event to your success, who or what would it be and why? Dorky as it sounds, my dad. He passed on an insane work ethic. And he let me goof around and search for the right career without looking at his watch when my university career
- [Cómo navegar las complejas dinámicas del empleo conyugal en relocalizaciones internacionales](https://sashathemensch.com/sasha-the-mensch-como-navegar-las-complejas-dinamicas-del-empleo-conyugal-en-relocalizaciones-internacionales/) - En teoría, suena como un sueño. Mudarse a un país extranjero. Experimentar una nueva cultura, una que podría tener beneficios como un año completo de licencia parental remunerada. Sin embargo, como he escuchado en mi círculo una y otra vez, el estilo de vida del que disfrutan los expatriados conlleva dificultades para sus cónyuges. Mudarse
- [ADVERTISING SALARY GUIDE—HOW TO LAND A CREATIVE JOB AT A TOP AGENCY OR BRAND](https://sashathemensch.com/advertising-salary-guide-how-to-land-a-creative-job-at-a-top-agency-or-brand/)
- [WHY AGENCIES ARE QUIETLY LAYING OFF MID-LEVEL AND SENIOR EMPLOYEES](https://sashathemensch.com/why-agencies-are-quietly-laying-off-mid-level-and-senior-employees/)
- [Della Mathew SVP, Executive Creative Director at 22Squared](https://sashathemensch.com/sasha-the-mensch-della-mathew-22squared/) - If you could attribute one other person or life event to your success, who or what would it be and why? Hands down my husband. I could never have imagined having (or needing) the level of support he gives me. The only way I have been able to "do it all" is with his unwavering
- [Dominar el Reclutamiento Ejecutivo: Cómo Equilibrar Reputación y Resultados para Alcanzar el Éxito](https://sashathemensch.com/sasha-the-mensch-dominar-el-reclutamiento-ejecutivo-como-equilibrar-reputacion-y-resultados-para-alcanzar-el-exito/) - Contratar a nivel ejecutivo siempre presenta desafíos. Los profesionales que entran en una posición de C-suite llegan con expectativas de alto calibre, enfrentándose a la presión de generar impacto inmediato. Según Barrons, "un estudio próximo a publicarse por Equilar, que sigue el liderazgo corporativo, indica que el promedio de permanencia de los CEOs en el
- [Diego Bertagni EVP, Executive Creative Director at BCW North America](https://sashathemensch.com/sasha-the-mensch-diego-bertagni-evp-executive-creative-director-at-bcw-north-america/) - If you could attribute one other person or life event to your success, who or what would it be and why? I could name people that have been pivotal in my career in a direct or indirect way: The Gaston Bigios, the Fede Garcias, the Josh Steins of the world and even my 10 year-long
- [Renata Leão, Executive Creative Director at DAVID](https://sashathemensch.com/sasha-the-mensch-renata-leao-executive-creative-director-at-david/) - What is the number one quality you look for in talent? A person who is committed to the craft. That being said, I believe being responsible and sensible is also key. I’m always on the lookout for creative people who are hungry for challenges and are open even to the hardest feedback. Being kind and
- [Ampliando horizontes: La Ventaja de Contratar Fuera de Tu Zona de Confort](https://sashathemensch.com/ampliando-horizontes-la-ventaja-de-contratar-fuera-de-tu-zona-de-confort/) - Hace unos años, trabajé con un Director de Comunicaciones (CCO) muy exitoso. Al buscar a un Director Creativo Ejecutivo (ECD), noté que cada vez que le presentaban a un candidato fuera de su red de contactos, comenzaba cada conservación enfocándose en por qué esa persona no sería adecuada para el puesto. Predominaban las percepciones negativas
- [Hunter Simms & Thompson Harrell, Creative Directors at Hunter S. & Thompson](https://sashathemensch.com/sasha-the-mensch-hunter-simms-thompson-harrell-creative-directors-at-hunter-s-thompson/) - If you could attribute your success to one other person or life event, who or what would it be and why? Hunter: Being a "Hunter S." and partnering with a "Thompson" to become 'Hunter S. & Thompson' was almost a cosmic level coincidence. The only better naming would have been if we were Samuel and
- [PR FIRMS ARE FAILING TO PURSUE CRITICAL GROWTH OPPORTUNITIES](https://sashathemensch.com/sasha-the-mensch-articles-pr-firms-are-failing-to-pursue-critical-growth-opportunities-sasha-martens/) - Traditional PR firms are missing an opportunity to expand their businesses and the boundaries of their remits with global clients, and leaving serious money on the table, by failing to integrate the creative discipline into their business model. I attribute this failure of vision to the same fear of change that held back traditional ad
- [AGENCIES STRUGGLE WITH SUCCESSION PLANNING—HOW TO PICK THE RIGHT LEADERS](https://sashathemensch.com/agencies-struggle-with-succession-planning-how-to-pick-the-right-leaders/)
- [Mexico’s Moment](https://sashathemensch.com/sasha-the-mensch-article-mexicos-moment/) - Mexico boasts a rich tradition of arts, culture, and gastronomy that is loved and respected worldwide. But the country has long been overlooked as a source of talent for the advertising industry and, even worse, as a dynamic and diverse consumer market. But a confluence of events seems to be driving Mexico to become a
- [LAS AGENCIAS DE RELACIONES PÚBLICAS ESTÁN DESAPROVECHANDO OPORTUNIDADES CRUCIALES DE CRECIMIENTO](https://sashathemensch.com/sasha-the-mensch-articles-agencias-relaciones-publicas-desaprovechando-oportunidades-crecimiento/) - Las agencias de relaciones públicas tradicionales están perdiendo la oportunidad de expandir sus negocios y ampliar el alcance de sus responsabilidades con clientes globales, dejando sobre la mesa sumas considerables de dinero al no integrar la creatividad en su modelo de negocio. Atribuyo esta falta de visión al mismo miedo al cambio que mantuvo rezagadas
- [La hora de México](https://sashathemensch.com/sasha-the-mensch-articulos-la-hora-de-mexico/) - México cuenta con una rica tradición en artes, cultura y gastronomía que es amada y respetada en todo el mundo. Sin embargo, durante mucho tiempo el país ha sido pasado por alto como fuente de talento para la industria publicitaria y, lo que es aún peor, como un mercado de consumo dinámico y diverso. No
- [Elena Knox, Executive Creative Director](https://sashathemensch.com/sasha-the-mensch-elena-knox-executive-creative-director/) - If you could attribute one other person or life event to your success, who or what would it be and why? When I graduated from university with an advertising degree (yes, those exist) and a few copywriting internships under my belt, I thought securing a job would take a matter of weeks. After all, I
- [Agency vs. in-house roles—what to know before making a change](https://sashathemensch.com/agency-vs-in-house-roles-what-to-know-before-making-a-change/)
- [Meet Sasha Martens](https://sashathemensch.com/2317-2/)
- [How creative leaders can become better managers—inside the growing agency tension](https://sashathemensch.com/how-creative-leaders-can-become-better-managers-inside-the-growing-agency-tension/)
- [Ola Abayomi, Freelance Group Account Director at nice&frank](https://sashathemensch.com/sasha-the-mensch-ola-abayomi-freelance-group-account-director-at-nicefrank/) - What is the very best career advice you’ve ever received? At my very first job at Digitas as a marketing associate, my manager at the time told me “As account people, we are constantly juggling multiple things on less than ideal timelines; some things are made of glass others are made of rubber. Mistakes are
- [Advertising salary guide—how strategist jobs are evolving and which roles are available](https://sashathemensch.com/advertising-salary-guide-how-strategist-jobs-are-evolving-and-which-roles-are-available/)
- [Ageism in advertising—how AI and layoffs are exacerbating the issue](https://sashathemensch.com/ageism-in-advertising-how-ai-and-layoffs-are-exacerbating-the-issue/)
- [It's a tricky market for ad industry job hunters. Recruiters share the top skills to help candidates stand out.](https://sashathemensch.com/its-a-tricky-market-for-ad-industry-job-hunters-recruiters-share-the-top-skills-to-help-candidates-stand-out/)
- [Indie Agencies Seek a Competitive Edge as Talent Rejects WPP Office Mandate](https://sashathemensch.com/indie-agencies-seek-a-competitive-edge-as-talent-rejects-wpp-office-mandate/)
- [The Creative Career Path Is Fracturing Amid Industry Upheaval](https://sashathemensch.com/the-creative-career-path-is-fracturing-amid-industry-upheaval/)
- [Frederik Clarysse, Associate Creative Director at FCB Chicago](https://sashathemensch.com/sasha-the-mensch-frederik-clarysse-associate-creative-director-at-fcb-chicago/) - What is the very best career advice you’ve ever received? When one of my first CD’s left the agency, he left me a little card that said: “stay who you are, and no one can really be mad at you”. That quote really stayed with me. If you stay true to yourself, you’ll get surrounded with people
- [Roya Partovi, Creative Leader at One Collective](https://sashathemensch.com/sasha-the-mensch-roya-partovi-creative-leader-at-one-collective/) - If you could attribute one life event to your success, what would it be and why? Moving to New York has completely transformed my perspective on life, career, and personal growth. As a refugee, I spent much of my life searching for a place where I could truly belong—a country or city to call home.
- [W. Joe DeMiero, VP of Marketing at Sam’s Club](https://sashathemensch.com/sasha-the-mensch-w-joe-demiero-interim-chief-marketing-officer-at-sams-club/) - If you could attribute one other person or life event to your success, who or what would it be and why? Without question, my dad, Frank DeMiero, who passed away on February 19th. His influence on my life and leadership philosophy has been profound. As a renowned music educator, he didn’t just teach music —
- [Tori Nygren, Co-Founder, Executive Creative Director at Hogwash Studios](https://sashathemensch.com/sasha-the-mensch-tori-nygren-co-founder-executive-creative-director-at-hogwash-studios/) - If you could attribute one other person or life event to your success, who or what would it be and why? Tara LaWall Straight was one of my first mentors in advertising. She is an incredible creative leader who I’ve known for 10+ years. I started my career at Droga5 where Tara was my copywriting
- [Guan Hin Tay, ​​APAC REGIONAL DIRECTOR at The One Club for Creativity.](https://sashathemensch.com/sasha-the-mensch-guan-hin-tay-apac-regional-director-at-the-one-club-for-creativity/) - What is the number one quality you look for in talent? Passion. Sure, everyone's got some talent. But what separates the good from the great? It's that unquenchable passion to learn, to push limits, and to keep wrestling with a problem until something amazing pops out. I've seen countless creatives with less natural "gifts," but
- [As AI Advances, Staff-Level Jobs at Ad Agencies Decline](https://sashathemensch.com/as-ai-advances-staff-level-jobs-at-ad-agencies-decline/)
- [This apparel brand needs a CMO—why its new ad agency is leading the search](https://sashathemensch.com/this-apparel-brand-needs-a-cmo-why-its-new-ad-agency-is-leading-the-search/)
- [Jodi Heelan, President, The Variable](https://sashathemensch.com/sasha-the-mensch-jodi-heelan-president-the-variable/) - What is something the industry isn't paying attention to that they should? The industry is so busy debating what AI means for creativity that we’re ignoring the bigger question: what does it mean for talent? Advertising is a people industry, and AI is quietly erasing the rungs of the ladder. The early roles (with the
- [What's Ahead for Fall 2025 in Advertising & Marketing](https://sashathemensch.com/whats-ahead-for-fall-2025-in-advertising-marketing/) - Based on the current climate, here's what to expect in the advertising and marketing industry for the fall and winter of 2025. The industry is navigating three simultaneous and significant changes: the evolving business environment, the fragmentation of traditional agency structures, and the impact of AI. Adapting to a New Business Climate The current business
- [Fernando Montero González, Executive Creative Director at INGO Hamburg](https://sashathemensch.com/sasha-the-mensch-fernando-montero-gonzalez-executive-creative-director-at-ingo-hamburg/) - What is the number one quality you look for in talent? It’s hard to single out just one quality, but if I had to choose, I’d say interest—interest in world events, in learning, in the profession, and in becoming better. To me, interest combines curiosity with the energy to pursue and fulfil that curiosity. What
- [Ian Mackenzie, Co-Founder and Chief Creative Officer at Memory](https://sashathemensch.com/sasha-the-mensch-ian-mackenzie-co-founder-and-chief-creative-officer-at-memory/) - If you could attribute one other person or life event to your success, who or what would it be and why? Anywhere in my life where there’s love, those are the people who are driving my success. That’s the foundation. What is the number one quality you look for in talent? Perseverance. There aren’t many
- [Former Republica Havas CCO Launches New Agency](https://sashathemensch.com/former-republica-havas-cco-launches-new-agency/)
- [Blake Winfree, Executive Creative Director](https://sashathemensch.com/blake-winfree-executive-creative-director/) - What is the number one quality you look for in talent? Taste. Amongst other things of course, but for a creative person it's taste. It's one of those things you can't teach. It's such an amazing thing when you find someone that can process the world in their own unique way and then creatively articulate
- [What you need to know if you’ve just been laid off](https://sashathemensch.com/what-you-need-to-know-if-youve-just-been-laid-off/)
- [Ted Royer, Creative Lead at Folk Devils](https://sashathemensch.com/sasha-the-mensch-ted-royer-creative-lead-at-folk-devils/) - If you could attribute one other person or life event to your success, who or what would it be and why? Too many. Kirk Souder, David Baldwin, Kara Goodrich, Danny Higgins, Neil French, Jeff Bitsack, Scott Bell, Sara Shelton, Cam Blackley, I’ve worked with and learned from some wonderful people. Most of all though, David
- [John Long, Executive Creative Director & Writer](https://sashathemensch.com/sasha-the-mensch-john-long-executive-creative-director-writer/) - What is the number one quality you look for in talent? Curiosity. A curious mind is the irreplaceable quality in a creative. Our job mostly comes down to, "how can I say or do this differently?" And on some level, you have to be a curious person to think that way. Also, unless you're working
- [Nick Bakshi, Executive Creative Director at BETC](https://sashathemensch.com/sasha-the-mensch-nick-bakshi-executive-creative-director-at-betc/) - If you could attribute one other person or life event to your success, who or what would it be and why? My old partner, Erika Reyes. Over the thousands of hours we spent together and the comparable number of beers, she taught me more than I ever could have imagined about concept, craft, humility, passion,
- [Jason Wolske, Director & Brand Creative Lead](https://sashathemensch.com/sasha-the-mensch-jason-wolske-director-brand-creative-lead/) - If you could attribute one other person or life event to your success, who or what would it be and why? There isn’t a specific life event, but I credit a good chunk of my success to the how I was raised. I was encouraged to explore, and create, and build, and fail, and get
- [Kristina Jørgensen, Global Business Lead at McCann](https://sashathemensch.com/sasha-the-mensch-kristina-jorgensen-global-business-lead-at-mccann/) - If you could attribute one other person or life event to your success, who or what would it be and why? It's never just one person and I think that's the beauty. It starts at home. None of the jumps I have made happen without a partner willing to say "sure, let's try that" when
- [Caroline Winterton, former Chief Executive Officer at DDB North America](https://sashathemensch.com/sasha-the-mensch-caroline-winterton-chief-executive-officer-at-ddb-north-america/) - If you could attribute one other person or life event to your success, who or what would it be and why? I'd have to say my late husband. Bruce passed from ALS about 8 years ago but watching him battle ALS taught me that no matter how tough life is there's a way to get
- [Joshua Stein, Partner, Chief Creative Officer at LG2](https://sashathemensch.com/sasha-the-mensch-joshua-stein-partner-chief-creative-officer-at-lg2/) - What is the very best career advice you’ve ever received? When I think about it, the best advice for how to approach work was probably influenced more by what I grew up around than anything I heard later in advertising. I was influenced in many ways by people like Ian MacKaye, where his whole mindset
- [Nellie Santee, Creative Director at David Miami](https://sashathemensch.com/nellie-santee-creative-director-at-david-miami/) - If you could attribute one other person or life event to your success, who or what would it be and why? There are so many people who have championed me and helped me be seen by the right people at the right time, but I can think of one person who made a pivotal difference.

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