Natasha Romariz Maasri, Executive Creative Director at Leo Burnett MEA

Lebanese & Brazilian, Natasha Romariz Maasri has worked on 4 different continents and has received over 60 global and regional awards. She’s an Executive Creative Director at Leo Burnett MEA based in Dubai operating in both the UAE and Beirut offices.

What is the number one quality you look for in talent?

Raw talent, how aware they are about what is happening in the world, but most importantly: passion. A person that has passion is excited, will be open to learn, to look deeper and to constantly try to do better. I’ll always pick a passionate person over very obvious talent.

What part of your role as a leader do you find most rewarding?

Seeing my team excited and fulfilled with the work they have done.

What is the very best career advice you’ve ever received?

When doing an interview, it’s not only the company that is interviewing you, you are also interviewing them. This completely changed the way I approached interviews, and it definitely helped me be less anxious about them. It’s important to know that you are on the same page and share the same work ethics. So find out what is important for you and ask questions.

By Sasha The Mensch