André Toledo, Chief Creative Officer at DAVID New York

What is the number one quality you look for in talent?

For me, passion is the most important quality for any creative person. We’re always looking for the ones who dream big, that really want to push the boundaries of what’s possible or not.

You launched DAVID in Madrid, going from zero people. What was the biggest adjustment to opening a new office?

Definitely working in such a small team. Which I think was actually what made it the fun part of starting an office. We all had to be 100% hands on. We were too small to just do one thing, to focus on one part of the project. And when we’re all working towards the same direction, even when you’re small, amazing ideas happen.

You are now in New York, what has been the most surprising thing you have observed since arriving?

After opening DAVID in Madrid now we’re onto the same challenge in New York. You always hear that New York is the city that never sleeps, but I couldn’t help being surprised by the fact that every day there’s something interesting, new and fun to do. Inspiration comes from everywhere.

By Sasha The Mensch