Insights

If you could attribute one other person or life event to your success, who or what would it be and why? Without question, my dad, Frank DeMiero, who passed away on February 19th. His influence on my life and leadership philosophy has been profound. As a renowned music educator, he didn’t just teach music — he built communities, nurtured talent, and created spaces where people felt seen and valued. My dad showed me the power of leadership that’s rooted in authenticity, passion, and an unwavering belief in people. His ability to elevate others and create opportunities where none existed has…

If you could attribute one life event to your success, what would it be and why? Moving to New York has completely transformed my perspective on life, career, and personal growth. As a refugee, I spent much of my life searching for a place where I could truly belong—a country or city to call home. Today, New York is that home. The opportunities it has given me for my career growth, and the incredible people I’ve met along the way, have far exceeded anything I could have imagined. It’s also where I met my husband and started a family. What…

What is the very best career advice you’ve ever received? When one of my first CD’s left the agency, he left me a little card that said: “stay who you are, and no one can really be mad at you”. That quote really stayed with me. If you stay true to yourself, you’ll get surrounded with people like you. And as you grow, your personality will also shine through in your work, making it more authentic.  What part of your role as a leader do you find most rewarding? I’ve always felt that the most talented people in an agency are not…

What is the very best career advice you’ve ever received? At my very first job at Digitas as a marketing associate, my manager at the time told me “As account people, we are constantly juggling multiple things on less than ideal timelines; some things are made of glass others are made of rubber. Mistakes are inevitable but it’s imperative we know which ones will break if dropped and which will bounce back.”  I can’t remember what prompted this conversation but I would guess I probably had gone to her to confess I’d done something terribly wrong (the fact I can’t…

If you could attribute one other person or life event to your success, who or what would it be and why? When I graduated from university with an advertising degree (yes, those exist) and a few copywriting internships under my belt, I thought securing a job would take a matter of weeks.  After all, I had, what I thought, was the single most important quality to get into a creative department: passion. We all know how this story goes; the ingredient to get into a creative department does start with “P” but it isn’t passion, it’s portfolio school. And after…

México cuenta con una rica tradición en artes, cultura y gastronomía que es amada y respetada en todo el mundo. Sin embargo, durante mucho tiempo el país ha sido pasado por alto como fuente de talento para la industria publicitaria y, lo que es aún peor, como un mercado de consumo dinámico y diverso. No obstante, una confluencia de factores parece estar impulsando a México a convertirse en un jugador cada vez más relevante en la industria publicitaria y como un público objetivo para las oportunidades de marketing global. En cuanto al talento, cada vez más agencias están abriendo oficinas…

If you could attribute your success to one other person or life event, who or what would it be and why? Hunter: Being a “Hunter S.” and partnering with a “Thompson” to become ‘Hunter S. & Thompson’ was almost a cosmic level coincidence. The only better naming would have been if we were Samuel and Jackson. Creative partnerships are like a marriage—if you find the right one, stick with them. Thompson: Same answer, but reversed. Borrowing from “Curb Your Enthusiasm,” we’re the advertising version of Leon finding his Mary Ferguson. Although, I’m not sure if I’m Leon or Mary? Probably…

What is the number one quality you look for in talent? A person who is committed to the craft. That being said, I believe being responsible and sensible is also key. I’m always on the lookout for creative people who are hungry for challenges and are open even to the hardest feedback. Being kind and hard-working also means the world to me. What is the very best career advice you’ve ever received? “Ask for feedback whenever possible.” Asking your boss for feedback is actually extremely beneficial to your career, especially because you receive an updated point of view from them…

If you could attribute one other person or life event to your success, who or what would it be and why? I could name people that have been pivotal in my career in a direct or indirect way: The Gaston Bigios, the Fede Garcias, the Josh Steins of the world and even my 10 year-long copywriter partner Ignacio Jardon… but I think my “success” has been mostly fueled by starting from the very bottom of the food chain. My very first ad ever was a real estate ad with multiple office listings. I personally took the CD-Rom and the signed…

If you could attribute one other person or life event to your success, who or what would it be and why? Hands down my husband. I could never have imagined having (or needing) the level of support he gives me. The only way I have been able to “do it all” is with his unwavering championing of my career. Especially since starting a family, he has picked up so much of my equal share of the parenting duties. He’s helped shape who I am as a person today and for that, I am forever grateful.  What is the number one…

If you could attribute one other person or life event to your success, who or what would it be and why? Dorky as it sounds, my dad. He passed on an insane work ethic. And he let me goof around and search for the right career without looking at his watch when my university career hit the 4–year mark. At the time, I was mildly appreciative. Today, I’m immensely grateful.  What is the number one quality you look for in talent?  I look for resilience. The ability to hear criticism of their work, understand it, not take it personally, and…

If you could attribute one other person or life event to your success, who or what would it be and why?  Without a doubt the upbringing provided by my parents, their perspective on life, the quality of education I’ve received, the life experiences, and, most importantly, the attitude towards life instilled in me by my family and my surroundings. What is the number one quality you look for in talent?  Attitude. Attitude leads to passion, to putting love into the things one does, to being a perfectionist, and to finding solutions to the obstacles and problems one may encounter both…