Polina Zabrodskaya, Creative Director at AMV BBDO
We are happy to share with you some key takeaways from our chat with Polina Zabrodskaya, Creative Director for AMV BBDO. What was the biggest adjustment for you working outside your home country for the first time? Every market has its own set of “it has to be this way” mantras. In Russia, those things mostly have to do with censorship. But when it comes to production — anything is possible. If you wanted to make an app to analyse dog farts, rate them on their artistic merits and sell them as NFTs— there would be someone somewhere in Tver…
