Insights

Nellie Santee, Creative Director at David Miami

If you could attribute one other person or life event to your success, who or what would it be and why? There are so many people who have championed me and helped me be seen by the right people at the right time, but I can think of one person who made a pivotal difference. Titi! She was the creative coordinator at DAVID when I was an intern, and she was the one who raised the alarm to leadership that if they didn’t make an effort to hire me after my internship, I would walk out the door. And I’m…

June 4, 2026
4 min read

Joshua Stein, Partner, Chief Creative Officer at LG2

What is the very best career advice you’ve ever received? When I think about it, the best advice for how to approach work was probably influenced more by what I grew up around than anything I heard later in advertising. I was influenced in many ways by people like Ian MacKaye, where his whole mindset was basically: the work comes first. He has this quote, “I just have work to do; I just do it,” and that always stuck with me. It’s simple, but it cuts through a lot. That scene’s DIY philosophy was about taking ownership—don’t wait for permission,…

May 21, 2026
3 min read

Caroline Winterton, former Chief Executive Officer at DDB North America

If you could attribute one other person or life event to your success, who or what would it be and why? I’d have to say my late husband.  Bruce passed from ALS about 8 years ago but watching him battle ALS taught me that no matter how tough life is there’s a way to get through it with grace, kindness, laughter and a healthy dose of perspective. It made me a better human, not just at work, but in every sense of my life.   What is the number one quality you look for in talent?Curiosity. The kind that doesn’t wait…

April 29, 2026
3 min read

Kristina Jørgensen, Global Business Lead at McCann

If you could attribute one other person or life event to your success, who or what would it be and why? It’s never just one person and I think that’s the beauty. It starts at home. None of the jumps I have made happen without a partner willing to say “sure, let’s try that” when “that” means walking away from something steady to try something completely new. That kind of support is quiet, daily, and it’s what allows you to grow. Then there are the people who saw something in you before you fully saw it in yourself. Clare Pickens…

April 9, 2026
3 min read

Jason Wolske, Director & Brand Creative Lead

If you could attribute one other person or life event to your success, who or what would it be and why?  There isn’t a specific life event, but I credit a good chunk of my success to the how I was raised. I was encouraged to explore, and create, and build, and fail, and get back up, and listen, and to be empathic and respectful. And to never stop learning or trying something new. Without rad parents and three siblings, I don’t think I’d be who or where I am today. What is the number one quality you look for…

February 25, 2026
2 min read

Nick Bakshi, Executive Creative Director at BETC

If you could attribute one other person or life event to your success, who or what would it be and why? My old partner, Erika Reyes. Over the thousands of hours we spent together and the comparable number of beers, she taught me more than I ever could have imagined about concept, craft, humility, passion, and how to not murder someone you spend way too much time with. What is the number one quality you look for in talent? Passion. Pretty much everything else you can learn. Humility for extra credit. What is something the industry isn’t paying attention to…

February 5, 2026
2 min read

John Long, Executive Creative Director & Writer

What is the number one quality you look for in talent? Curiosity. A curious mind is the irreplaceable quality in a creative. Our job mostly comes down to, “how can I say or do this differently?” And on some level, you have to be a curious person to think that way. Also, unless you’re working in-house for a single brand, the nature of advertising is that you’re going to be working for clients across a lot of different industries, many of which you’re probably unfamiliar with. To really understand their business, you have to be inclined to dig into the…

January 15, 2026
4 min read

Ted Royer, Creative Lead at Folk Devils

If you could attribute one other person or life event to your success, who or what would it be and why? Too many. Kirk Souder, David Baldwin, Kara Goodrich, Danny Higgins, Neil French, Jeff Bitsack, Scott Bell, Sara Shelton, Cam Blackley, I’ve worked with and learned from some wonderful people. Most of all though, David Droga, for teaching me not to be cynical, to never give up, and most of all to hold on and value real friendship. What is the number one quality you look for in talent? I love to see what kind of work they aspire to…

December 17, 2025
6 min read

Ian Mackenzie, Co-Founder and Chief Creative Officer at Memory

If you could attribute one other person or life event to your success, who or what would it be and why? Anywhere in my life where there’s love, those are the people who are driving my success. That’s the foundation.  What is the number one quality you look for in talent? Perseverance. There aren’t many easy answers to the big questions our clients are asking us to help them solve. Hard roads take grit to walk. And there are some folks who for whatever reason just love the grind. These are people who see and believe in hard work’s ability…

December 4, 2025
5 min read

Blake Winfree, Executive Creative Director

What is the number one quality you look for in talent?  Taste. Amongst other things of course, but for a creative person it’s taste. It’s one of those things you can’t teach. It’s such an amazing thing when you find someone that can process the world in their own unique way and then creatively articulate that point of view with a level of clarity and panache. Particularly within the confines of an ad brief because brands are typically unimaginative and conservative. So yeah, taste coupled with a little grit, kindness, and a sense of responsibility is the kind of talent…

October 30, 2025
3 min read