Insights

What is something the industry isn’t paying attention to that they should?  AI. Just kidding, can we please stop making every conversation about that? Right now, we are living through two of the biggest macroeconomic shifts in modern history; declining birth rates reshaping the family structures brands have built around for decades, and the largest generational wealth transfer ever recorded already underway. The whole map is being redrawn. And yet so much of what I see is hyper-targeted content optimized for micro-moments, so specific that if you fall outside the bullseye, it’s completely invisible to you. I can’t tell you…

If you could attribute one other person or life event to your success, who or what would it be and why? There are so many people who have championed me and helped me be seen by the right people at the right time, but I can think of one person who made a pivotal difference. Titi! She was the creative coordinator at DAVID when I was an intern, and she was the one who raised the alarm to leadership that if they didn’t make an effort to hire me after my internship, I would walk out the door. And I’m…

What is the very best career advice you’ve ever received? When I think about it, the best advice for how to approach work was probably influenced more by what I grew up around than anything I heard later in advertising. I was influenced in many ways by people like Ian MacKaye, where his whole mindset was basically: the work comes first. He has this quote, “I just have work to do; I just do it,” and that always stuck with me. It’s simple, but it cuts through a lot. That scene’s DIY philosophy was about taking ownership—don’t wait for permission,…

If you could attribute one other person or life event to your success, who or what would it be and why? I’d have to say my late husband.  Bruce passed from ALS about 8 years ago but watching him battle ALS taught me that no matter how tough life is there’s a way to get through it with grace, kindness, laughter and a healthy dose of perspective. It made me a better human, not just at work, but in every sense of my life.   What is the number one quality you look for in talent?Curiosity. The kind that doesn’t wait…

If you could attribute one other person or life event to your success, who or what would it be and why? It’s never just one person and I think that’s the beauty. It starts at home. None of the jumps I have made happen without a partner willing to say “sure, let’s try that” when “that” means walking away from something steady to try something completely new. That kind of support is quiet, daily, and it’s what allows you to grow. Then there are the people who saw something in you before you fully saw it in yourself. Clare Pickens…

If you could attribute one other person or life event to your success, who or what would it be and why?  There isn’t a specific life event, but I credit a good chunk of my success to the how I was raised. I was encouraged to explore, and create, and build, and fail, and get back up, and listen, and to be empathic and respectful. And to never stop learning or trying something new. Without rad parents and three siblings, I don’t think I’d be who or where I am today. What is the number one quality you look for…

If you could attribute one other person or life event to your success, who or what would it be and why? My old partner, Erika Reyes. Over the thousands of hours we spent together and the comparable number of beers, she taught me more than I ever could have imagined about concept, craft, humility, passion, and how to not murder someone you spend way too much time with. What is the number one quality you look for in talent? Passion. Pretty much everything else you can learn. Humility for extra credit. What is something the industry isn’t paying attention to…

What is the number one quality you look for in talent? Curiosity. A curious mind is the irreplaceable quality in a creative. Our job mostly comes down to, “how can I say or do this differently?” And on some level, you have to be a curious person to think that way. Also, unless you’re working in-house for a single brand, the nature of advertising is that you’re going to be working for clients across a lot of different industries, many of which you’re probably unfamiliar with. To really understand their business, you have to be inclined to dig into the…

If you could attribute one other person or life event to your success, who or what would it be and why? Too many. Kirk Souder, David Baldwin, Kara Goodrich, Danny Higgins, Neil French, Jeff Bitsack, Scott Bell, Sara Shelton, Cam Blackley, I’ve worked with and learned from some wonderful people. Most of all though, David Droga, for teaching me not to be cynical, to never give up, and most of all to hold on and value real friendship. What is the number one quality you look for in talent? I love to see what kind of work they aspire to…

If you could attribute one other person or life event to your success, who or what would it be and why? Anywhere in my life where there’s love, those are the people who are driving my success. That’s the foundation.  What is the number one quality you look for in talent? Perseverance. There aren’t many easy answers to the big questions our clients are asking us to help them solve. Hard roads take grit to walk. And there are some folks who for whatever reason just love the grind. These are people who see and believe in hard work’s ability…

What is the number one quality you look for in talent?  Taste. Amongst other things of course, but for a creative person it’s taste. It’s one of those things you can’t teach. It’s such an amazing thing when you find someone that can process the world in their own unique way and then creatively articulate that point of view with a level of clarity and panache. Particularly within the confines of an ad brief because brands are typically unimaginative and conservative. So yeah, taste coupled with a little grit, kindness, and a sense of responsibility is the kind of talent…

What is the number one quality you look for in talent? It’s hard to single out just one quality, but if I had to choose, I’d say interest—interest in world events, in learning, in the profession, and in becoming better. To me, interest combines curiosity with the energy to pursue and fulfil that curiosity. What is the very best career advice you’ve ever received? From incredible people I’ve had the privilege to work with— Dr.Stephan Vogel, Liz Taylor, Juggi Ramakrishnan, Monica Moro, and many others — the advice has always been the same: never lose focus on the work, on…