Insights

Congratulations. An ad agency or company has hired you, your visa has been approved and it’s official: you’re coming to America. Now comes the tough part… and I don’t mean starting your new job. Rather, you’re going to be facing an array of bureaucratic challenges as you get settled, and these can add to the natural stress you feel from the move. For a smoother transition to life in the U.S. of A., I recommend the following steps: 1. Apply for a social security number You can do this once your visa has been approved, even from your home country;…

Why the U.S. Immigration Policy is Crippling Creative Talent in the Advertising Industry The collapse of the U.S. labor market has been severe and sudden. In the advertising industry, agencies that had seemed poised for banner years have announced mass layoffs leaving many stunned and surprised. The only reference point for most people is 2008, and that doesn’t even come close to what we’re experiencing today. In the years to come, new startups will rise from the ashes of this global recession, meeting new consumer and business realities. Dynamic talent will fuel those engines. Companies and the agencies that support…