Insights

Based on the current climate, here’s what to expect in the advertising and marketing industry for the fall and winter of 2025. The industry is navigating three simultaneous and significant changes: the evolving business environment, the fragmentation of traditional agency structures, and the impact of AI. Adapting to a New Business Climate The current business climate is forcing brands to adjust on the fly. This shift has led to an increased demand for real-time responsiveness from advertising and marketing agencies. The most successful agencies and brands are those that can insert themselves into the cultural conversation, generating significant earned media…

Global Recruiting Firm Expands by Tapping Fresh Talent July 10, 2023 – New York, NY – Today, global recruiting firm Sasha the Mensch announces it has appointed Jose Raul Campos Mendez as its newest Advertising Recruiter. His responsibilities include sourcing and screening candidates, conducting interviews, and finding new job leads, all while building and maintaining candidate relationships. Based in Buenos Aires, Mendez will report to Founder and President Sasha Martens.  “Having started and scaled his career in Argentina, Jose brings a global perspective and the customer service skills necessary to succeed at Sasha the Mensch,” said Martens. “With his collaborative…

What has been the most challenging moment so far in your career? It’s both weird and weirdly rewarding to change countries and start over. What is the very best career advice you’ve ever received? Keep your head down and your eyes on the ball. What is the number one quality you look for in talent? Willingness to work hard. If you could attribute one other person or life event to your success, who or what would it be and why? It’s never just one person. Every person I ever worked with started the butterfly effect of who I am today…

What is the number one quality you look for in talent? For me, passion is the most important quality for any creative person. We’re always looking for the ones who dream big, that really want to push the boundaries of what’s possible or not. You launched DAVID in Madrid, going from zero people. What was the biggest adjustment to opening a new office? Definitely working in such a small team. Which I think was actually what made it the fun part of starting an office. We all had to be 100% hands on. We were too small to just do…

What is the very best career advice you’ve ever received? You’re only ever as good as your people. The best leaders surround themselves with people who are better than them. What part of your role as a leader do you find most rewarding? Watching my team find their own feet and giving them the space to do their thing. I love watching people grow into their roles and find their voice. We all deserve a chance to prove ourselves and what we’re capable of. What is one thing you have learned from the pandemic in 2021 that you hope to…

What is the number one quality you look for in talent? Curiosity and kindness. Curiosity because creativity feeds off of it. Kindness because this business and the world can be pretty tough on people. What part of your role as a leader do you find most rewarding? Empower people and open as many doors as possible in the process . Understand that when you help creators and their ideas come to life, you are creating a good and healthy cycle in the agency. Because when they do, businesses prosper, and the people behind these ideas are celebrated, empowered, and grow.  What…

What is the number one quality you look for in talent? Definitely having an opinion and resilience. It’s important to have a voice in a room and be able to articulate why things are great or not. It doesn’t always need to be right. It’s more important that you spark something in the people who are working with you so you can build as a team on the thought. In the moment where you have no opinion there is nothing left to talk about. The second most important quality for me is resilience. Great work very rarely happens overnight. It’s…

Juliette Cutullic has been helping top creative talent build their careers as a recruiter at Sasha The Mensch. In today’s Q&A she shares her journey. With a background from the French embassy, talk about how you entered the recruitment industry.  I started my career in the entertainment industry, working in cinema festivals and in radio. My interest here led me to working in the audiovisual department at the French Embassy. I later stepped into recruiting and have enjoyed connecting with creatives in the advertising industry.   What would you say to companies who are looking for fresh perspective and new talent…

Sanjiv Mistry, Executive Creative Director at McCann London is our newest Q&A participant: A creative leader with a background in law, his work has been recognised with over 200 international awards. What is the number one quality you look for in talent? Tenacity is an underrated trait. The best people I’ve ever known in this business are able to stare disappointment in the face one day, then calmly spit in its eye the next. Making great work is not guaranteed. On any given day, a hundred different uncontrollable things could happen to derail or dilute an idea. But top talent,…

Lebanese & Brazilian, Natasha Romariz Maasri has worked on 4 different continents and has received over 60 global and regional awards. She’s an Executive Creative Director at Leo Burnett MEA based in Dubai operating in both the UAE and Beirut offices. What is the number one quality you look for in talent? Raw talent, how aware they are about what is happening in the world, but most importantly: passion. A person that has passion is excited, will be open to learn, to look deeper and to constantly try to do better. I’ll always pick a passionate person over very obvious…

Sasha the Mensch is expanding its team once again with Josefina Sierra who joins from Argentina as a creative recruiter who will help the firm connect award-winning candidates with top advertising agencies around the world.  “Alongside our talented team, Josefina will guide international recruitment efforts for our clients,” said Sasha Martens, President and Founder. “At each turn in the new recruitment landscape, we are challenged to think critically and get creative. Josefina’s work embodies that spirit and we are eager to continue growing as a company with this team in place.”  Josefina brings years of experience from her time at…

Carmen Love—Founder, Creative Director at Love Collective— has 17+ years of agency experience working for some of the most influential brands in the world. Here’s a glimpse of her mindset when it comes to talent, leadership and lessons the pandemic has taught. What is the number one quality you look for in talent? A mix of integrity and curiosity. Most skills can be trained but the way a person sees the world—the degree to which they’re true to themselves, and their level of interest in the unknown—speaks volumes about their creative character. These are people who are intrinsically motivated to…